"In my first meeting with Reejig, I just couldn’t believe what they were showing me. In my head, I was saying, ‘this technology can’t exist’, but after they showed me a demo, it became clear that it does exist and works. We started talking about purpose and their motivations around supporting people. Zero Wasted Potential isn’t just a tagline for them, it’s a real mission they are executing. It genuinely represents what people who work for Reejig stand for. For me, that was really exciting."