"With our old CRM, our users would collect certain crucial data from a customer then they would have to remember to open up multiple locations and insert the data there, which is really inefficient. All day long, people would be jumping up and running over to a file cabinet to look up information they needed. I would say it probably cost our team members an hour — every day! And we would have human error, because of people transposing numbers and amounts from memory! We would find information, things wouldn’t match. With RedHorse, I was able to create custom fields and write a simple stored procedure that would take that data and insert it automatically into all the places it needed to be. So now, they’re putting the information in once, and the database puts the data where it needs to be, avoiding human error and saving us time."