"The extremely positive results from testing loyalty in two of our stores has given us the confidence to implement the scheme across the group. Within only 6 months we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without our excellent team, the Redfish Group and their technology. A team that has supported us with the development and implementation of loyalty, marketing campaigns, enabled more effective use of our marketing budget and delivered improvements to our customer engagement."
"Redfish Group’s approach to data driven marketing has enabled us to understand how to grow our customer base cost-effectively and engage with our existing customers in a way that resonates and drives footfall into store. In the current climate, it can be difficult to navigate the best means to acquire new customers at the same time as retaining our loyal base but their approach has struck a balance that led to increased contribution from loyalty revenue in the last 12 months. They come highly recommended."

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