"Redfish Group’s approach to data driven marketing has enabled us to understand how to grow our customer base cost-effectively and engage with our existing customers in a way that resonates and drives footfall into store. In the current climate, it can be difficult to navigate the best means to acquire new customers at the same time as retaining our loyal base but their approach has struck a balance that led to increased contribution from loyalty revenue in the last 12 months. They come highly recommended."