"The extremely positive results from testing loyalty in two of our stores has given us the confidence to implement the scheme across the group. Within only 6 months we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without our excellent team, the Redfish Group and their technology. A team that has supported us with the development and implementation of loyalty, marketing campaigns, enabled more effective use of our marketing budget and delivered improvements to our customer engagement."