"I contacted Chris at Red Kite with a list of what must have been about thirty ‘design ideas’ written on a napkin from me and the boys. With no experience in design or marketing I didn’t really know what I was talking about but thankfully Chris did! He made sure I was involved throughout the whole creation process, explained what he was doing and when, and perhaps most importantly managed our expectations. There were a couple times where some of the ideas we’d had weren’t right for the design but when these cropped up Chris made sure to explain why they might not be the right fit and offered different suggestions to improve the design. He ultimately left the ‘executive decisions’ up to me but once he’d explained his thought process I was more than happy to follow his expert advice. And the results speak for themselves."