"There is a tendency to rush to pilot. Think a bit more openly about how you will implement your value proposition. What really needs to be established to show it’s going to work? For us another important outcome of a service offering is alignment of interests at a system level, …

"Although project delivery would have been possible without REBus expertise, it would have taken much longer. The delivery team helped especially with the development of the business model, communicating the business model to customers, and gaining credibility with stakeholders such as environmental officers."