"Our team at Só Dança has a strong knowledge of product fit & sizing, but communicating this to online shoppers has been challenging. With 250+ different shoe styles having many different fits, shoppers could be full sizes different depending on the style. We communicated to shoppers via PDP content, but many shoppers disregarded or didn't see our sizing & fit help. Partnering with ReaLift helped us bridge our knowledge of sizing & fit for the online shopper to help them easily find the right size, removing the guesswork. The ReaLift team was fantastic to work with from day one. They deeply understood our sizing & fit challenges and built the fit recommendation algorithm for each product. They also included custom functionality to help the shopper find the ideal size if they plan on wearing socks, tights, or want to be barefoot. I highly recommend their platform for any online footwear merchant. The tool has helped us improve our CVR and decrease return rates, which is imperative for our d2c business."