“In the last few decades, two specialist areas have developed significantly in parallel but independently of each other: on the one hand, neuro- and behavioral economics including behavioral pricing and on the other hand, the digitalization of price management, especially in the area dynamic pricing. For me, both in my role as a scientist and as an entrepreneur, merging these two disciplines with the help of the latest advances in artificial intelligence represents an extraordinary opportunity to realize a long-held dream. I am therefore particularly looking forward to my new role with the extremely friendly and competent team at RateBoard!”