“Even though we’re an investment firm and Rare Bird is a creative marketing firm, turns out we had more in common than you might think. Rare Bird does what we do when we first sit down with a client — listens. Asks questions. Finds out what our goals are and …

“A university is a unique creature with unique challenges. Our audiences have differing needs in both the depth and breadth of communication. With so many needs to address, internally and externally, we have to walk a fine line of getting the word out to and for all our constituents. Rather …