“Nearly two decades ago, internal discussions were underway on the best way to set a course for our online presence. Ben, Jim, and Troy presented ideas to our company executives that served to lay the cornerstone of our long-time relationship with them, and over the years we’ve continued to build …

“When you create a product and have put your heart and soul, energy and creativity into it, you’re pretty protective of how it’s handled. So it was with a little trepidation that we showed up at Rare Bird with our baby, so to speak, and our push-the-envelope, hand-gesturing, excitable thoughts... …