CRAFT | Media/Digital is a marketing, advertising, and advocacy agency that creates innovative communications strategies to incite action. Traditional agencies in the public affairs space were failing to deliver. A siloed approach to media was crumbling in the wake of the digital revolution. CRAFT needed to deliver messages and creative in a way that wasn’t siloed and wasn’t defined by the channel, but integrated and optimized for people where they consume information — whether on television, online, mobile, or print media.