Atl Management is a local property management firm in Atlanta, GA. The company manages apartments and homes for investors in the Atlanta region. While revenues have been steady, economies of scale have been declining and the way for the firm to increase that is by marketing and acquiring more customers. Atl Management was concerned about paid search, so Que Commerce recommended conducting a test campaign. Our firm created a search campaign and spent $140 on the test campaign. Over the course of 2 days, we attracted 61 leads, 5 phone calls, and 1 customer form requesting services. With a average customer value of $1,000, we achieved over an 85% profit margin during the test campaign. The owner indicated to us “we never knew we could make this type of an investment in marketing and achieve the results we did. “ This advertising campaign did not include website optimization and redesign.

Our client, Infinite Wings Media wanted to consider new alternatives to acquiring more customers outside of networking and other outbound marketing & sales efforts. The founder approached our firm about digital marketing methods that could be cost effective and effective as a proper marketing channel. The client wanted to run a promotion for 1 week in order to test this marketing distribution channel. After consulting with our client, we created, implemented, and optimized a paid search campaign that targeted consumers and businesses interested in video production and multimedia work. After one week of running the campaign and a $350 investment spread over one week, our client achieved approximately 19 clicks per day, 11 phone calls, a total of 5 new clients, and a total of $5,000 in revenues.

After meeting with our client who has been performing Paid Search for the past 2 years, the firm decided to explore other customer acquisition strategies that were sustainable and targeted. After consulting with the New York bankruptcy lawyer and understanding the firm’s average customer value for specific sectors of clients, we devised a strategy to targeted keywords that were healthy in search volume and directly targeted to their business. Search Engine Optimization is a process that takes time, effective research, and a steady link “earning” and content strategy. In 3 months time, we achieved 3 relatively competitive keywords on the first page of Google with two of those keywords in the number 1 position. We continue to maintain the client’s campaign and grow their brand in the organic listings of Google, Yahoo, and Bing.