"As an organization steeped in highly quantifiable direct response marketing, it took a leap of faith to invest in a branding effort. We’re glad we did. In addition to the many positive impacts the campaign afforded us supporting awareness, we materially enhanced our retargeting pool, exposed ourselves to new customers, …

"We have identified four key customer profiles through our direct mail efforts but have struggled to translate this to digital. Quantcast Audience Validation allows us to take what we know about our offline customers, isolate behavioral attributes that are different, and reach more people like this.”