“At a trying time for the financial sector, we were thrilled with the results that Quantcast delivered for Westpac. Quantcast’s brand solutions have been instrumental in helping us grow brand preference with Australian business owners aged 18-49. The results show that programmatic can really play a role within brand campaigns.”

"Quantcast’s targeting solutions were instrumental in helping us reach our target audience. We saw a jump in brand awareness that led to improvements in our lead generation performance. The results showcase the impact that brand advertising can make, as well as Quantcast’s targeting capabilities."