"It's quite simple, it's quite straightforward. When we have a challenge, I add the rule. Sometimes I'll create a specific plan when it's a complex challenge, and that will update the CRM directly. It's not unusual for us to launch challenges in the middle of the month, but they are retroactive. In other words, it's the 15th of the month, but the challenge will be taken into account from the 1st. So Qobra allows us to implement the challenge during the month, and yet have that history directly."