Purple helps businesses transform their physical venues into intelligent spaces. From data capture, predictive analytics, and engagement, to helping customers quickly navigate complex venues, we are the Google Maps and Analytics of the physical world.
We offer three core products. WiFi Analytics, Digital wayfinding.
Our WiFi analytics product offers guest WiFi access and then uses all the data that the wireless network emits to mirror the types of analytics you usually associate with online tools like Google Analytics but for the offline world.
Our digital wayfinding product helps people navigate around physical venues, similar to GPS, but indoors where GPS won't work. Think Google Maps for indoor spaces.
Typical functions that would use our software include marketing, customer experience, CRM, analytics/BI, and IT teams. Our customers come from a range of verticals including retail, banking, hospitality, leisure, smart cities, real estate, healthcare, and sports & entertainment.
Our software turns physical venues into intelligent spaces. We mirror what you associate with Google products such as Google Analytics and Google Maps but in the physical world. Our customers are able to measure bounce rate, dwell time, new vs repeat visitors and much more that help businesses understand who is in their venues and also how they behave when using their venues. We also help to improve the customer experience by ensuring customers can navigate easily around venues, which could range from the fastest route from A to B or predefined routes to influence behavior.
Our software sits on top of wireless access points, is completely cloud-based, and can be implemented remotely. We have a solutions delivery team that is on hand to guide customers throughout the implementation.
We serve 160 million unique users worldwide with 99.9% uptime across 120 countries. Purple works within 50,000 venues for a number of brands including McDonald's, Walmart, AENA, University Hospitals, Miami Heat, Michael Kors and more. Purple employs over 100 full-time staff with offices in the UK (HQ), US, Chile, Spain, and Australia. Purple also has an active partner base of 2,000 in over 100 countries.
Purple is the only provider of offline analytics that can also provide digital wayfinding and vice versa. Many companies claim to be location specialists but when it comes to having a practical application they struggle to compete with Purple's suite of products and technical capabilities. Our wayfinding solution requires 85% less hardware than traditional wayfinding products because we utilize the earth's geomagnetic forces. Our WiFi analytics product has the strongest analytics engine on the market, with thousands of ways to view data.
We're launching a social responsibility dashboard as a response to the COVID-19 crisis that will help businesses to manage their venue density score, hygiene rating, and NPS score. It's designed for businesses to meet the challenges of the 'new normal'.
Salesforce, TripAdvisor, Trustpilot, webhooks, and an open API.
Our WiFi analytics platform is priced per access point and has 3 licenses: Network, Enterprise, and Connect https://purple.ai/products/guest-wifi/#license-table
Our wayfinding solution is priced per square foot or per square meter and has 3: Web, Kiosk, and Mobile https://purple.ai/products/wayfinding/#license-table
Our Presence & Location Licenses can be found here https://purple.ai/products/presence-location/#license-table
Our WiFi analytics product can be trialed using up to 5 access points here - https://purple.ai/get-started/smb/
All our training, set-up guides, and support articles can be found here - https://support.purplewifi.net/en/support/home
Our solutions delivery team is on hand to guide customers through the implementation. With our WiFi analytics product, we have rolled out over 5,000 access points within 48 hours. A basic wayfinding solution can be implemented within a week.
We have 24/7 support which can be accessed via live webchat or email. We have a significant knowledge-based where the majority of answers to frequently asked questions can be found. We also offer a dedicated Customer Success Manager to customers who meet the required threshold.
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