"We initially began working with Purple Dot specifically to help facilitate the launch of our Bridal Collections, a timelier category. However, we quickly saw how this partnership could augment our sales across our mainline and immediately began implementing ‘Presale’ as a separate initiative in the business to increase sales, forecast products and test category viability. Onboarding Purple Dot was one of the best decisions we have made for our DTC division to date."
"Evaluating demand has been key to making timely decisions on restock purchases. Reviewing performance on new shapes and sizing on Purple Dot prior to a season launch gave us a better understanding of our customer's needs."