"We initially began working with Purple Dot specifically to help facilitate the launch of our Bridal Collections, a timelier category. However, we quickly saw how this partnership could augment our sales across our mainline and immediately began implementing ‘Presale’ as a separate initiative in the business to increase sales, forecast …

"Evaluating demand has been key to making timely decisions on restock purchases. Reviewing performance on new shapes and sizing on Purple Dot prior to a season launch gave us a better understanding of our customer's needs."