“When we were out-of-stock, we used to have to turn customers away. We’d capture their email addresses but trying to get them back once we re-stocked was a pain. Now, our customers can pre-order onto our re-stock, and buy right then and there. This provides a smoother experience for our customers and an opportunity for us to get more sales, sooner.”
"We saw *how* we launch new products could be a competitive advantage, so we rethought our supply chain and timing of product completion. It became evident that a premium pre-order experience was essential to our strategy."









