"We chose Pulsar as our preferred social media listening partner because of its advanced analytics capabilities and world-class research team. The Pulsar team has worked closely with the local markets to ensure they understand the benefits and limitations of social media research and are prepared to take on quick turnaround research (i.e. product recalls). The fact that Pulsar also offers a social customer engagement system – in addition to the social media listening platform – was another reason we decided to work together, as we could use just a sole platform and set of KPI’s across all our social teams."