“When a world-leading enterprise payments company wanted to target CFOs, it took moments in TRAC to find out that they were worried about the future of their sector. I used this invaluable learning to underscore our advertising campaigns, making sure we caught CFOs’ attention by knowing what mattered to them. We also use the TRENDS dashboard to give clients extra confidence in the content we create. Pulsar helps us know for sure that the topics we feature are exactly those which occupy the thoughts of our audience.”