"In practice, seamless buying in mobile in-app inventory, especially for full video dynamic units, is incredibly hard to achieve. It requires the ad server and ad exchange demand pipe to be fully integrated and to be working well together in the background. That’s why, from a buyer’s perspective, if we need to recommend a mobile SSP and ad server combination, we always recommend PubMatic as one of the best options out there."
"Working with PubMatic, we have seen a significant uplift in mobile revenue whilst adhering to our core values of user experience and transparency. Creating relevant, customized experiences for our customers comes first. PubMatic’s core has always been tech, service and the user experience first, ticking all the boxes for us. The integrity of our site must be matched by the integrity of my partners and PubMatic have never let me down in this regard. PubMatic is the long-term partner that we were looking for; they recognize our focus, but also our concerns around the importance of brand safety and trust."