“Our brands with Proof Points are seeing 20% higher conversion, which shows the value transparency has to consumers. We’re excited to be empowering our customers with facts so that they can cut through the green and blue washing all too common in the beauty industry, and make informed choices. As a retailer, Provenance has also given us real confidence in the accuracy of every sustainability claim, and the time-saving from automating the process is invaluable.”
“People and planet have always been built into our DNA. Provenance has enabled us to elevate our transparency and sustainability efforts by communicating our sustainability efforts beyond certifications. Our partnership is not only enhancing our presence on retailer partner websites, but securing valued trust with our customers.”