“Today’s beauty shoppers want to be as informed as possible about products’ social and environmental impact, but they’re rightly wary of greenwashing. Through Provenance’s Proof Points, we’re making easy-to-understand sustainability claims, supported by easily-accessible data, to empower our customers to make purchases that truly match their values.”

"Our new partnership with Provenance is now allowing us to tell our story clearly and conveniently via their sharing tools, and will help us to build shopper trust through greater supply chain and impact transparency."