“Provenance brings a lot of authority to our sustainability claims. Today’s consumers don’t just take brand claims with a grain of salt – they immediately go to validate claims. And if you can't substantiate that claim, you risk a lot of push-back.”
"Retailers are becoming wise to greenwashing brands. When we present them with SBTRCT’s founding principles and our Proof Points, it is clear we are an authentic planet-first brand that they should be stocking."
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