“Anchor is proud to be a brand you can trust and it’s important to us that we’re open and honest about what we’re doing through our sustainability initiatives. Using Provenance has meant that we can verify and share our sustainability claims and journey with our consumers in an open and …
“We can write about these initiatives in product copy, but does the customer read it? Sometimes it just gets lost in translation. Provenance helps us to really communicate everything we’re doing to our retailer customers.”
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