“Our brands with Proof Points are seeing 20% higher conversion, which shows the value transparency has to consumers. We’re excited to be empowering our customers with facts so that they can cut through the green and blue washing all too common in the beauty industry, and make informed choices. As a retailer, Provenance has also given us real confidence in the accuracy of every sustainability claim, and the time-saving from automating the process is invaluable.”
"Now we can get in front of more shoppers that share our values and showcase all our key initiatives in one place."
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