Provenance is setting a new global standard for consumer sustainability. Their platform validates and amplifies sustainability credentials for consumer packaged goods, empowering customers to cut through the greenwash and make sustainable choices with confidence. Their platform enables businesses to be transparent about their impact from discovery to checkout, so that they can realise their sustainability ambitions and future-proof their market share.
“Today’s beauty shoppers want to be as informed as possible about products’ social and environmental impact, but they’re rightly wary of greenwashing. Through Provenance’s Proof Points, we’re making easy-to-understand sustainability claims, supported by easily-accessible data, to empower our customers to make purchases that truly match their values.”
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