Provenance is setting a new global standard for consumer sustainability. Their platform validates and amplifies sustainability credentials for consumer packaged goods, empowering customers to cut through the greenwash and make sustainable choices with confidence. Their platform enables businesses to be transparent about their impact from discovery to checkout, so that they can realise their sustainability ambitions and future-proof their market share.
“Our brands with Proof Points are seeing 20% higher conversion, which shows the value transparency has to consumers. We’re excited to be empowering our customers with facts so that they can cut through the green and blue washing all too common in the beauty industry, and make informed choices. As a retailer, Provenance has also given us real confidence in the accuracy of every sustainability claim, and the time-saving from automating the process is invaluable.”
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