“We commissioned Propel on the advice of an external business consultant, initially to conduct a brand audit. To say they opened our eyes was an understatement. They showed us things we just didn’t realise was damaging our image and market perceptions. They helped us formulate a brand strategy and designed …

“From the start, Propel impressed us with their professionalism. The depth and quality of the initial research they produced was excellent, and opened our eyes to the marketplace in the round, not just our own set-up. They just got it: they understand what we are about.”