“Everyone in the company feels that the investment in rebranding has been more than worthwhile, and it’s great to see the rewards coming through, along with positive responses from customers, employees and peers in the industry. We believe we’re striking a good balance between contemporary perceptions and our heritage, which is so important to us. The collaboration is also remarkable in that having Propel on the team isn’t like working with outsiders – they’re more of an integral part of the company.”