6 Process Brand Evolution Testimonials

"Process has helped us to understand that what we need is not an independent brand, but a wider, overarching solution; a bracket that links individual business segments together around a common theme, rather than robbing them of their competencies. A fresh, third-party perspective was really important in enabling us to arrive at this conclusion."

"This Rebranding underscores our new claim to be much more than a family club – we are a communications platform for offers, tips and inspiration for every aspect of family life. Process understood this from the outset and we like their uncomplicated way of finding solutions to complex tasks."

"The cohesive brand strategy we have developed in conjunction with Process was highly visible for the first time in our 2014 annual report and related publications. This was a big step for us. And it has been a resounding success."

"The clarity and simplicity of the new visual identity make it stand out, and playful elements, such as Klas Herbert’s illustrations, highlight the company’s “hand-made” values. The corporate design is an extremely apposite expression of Marché Mövenpick’s brand strategy."

"The Process team understood our specific sector and the complex challenges we face. They delivered ideas and solutions that helped us create the new brand together. We especially valued the frank conversations we were able to have with Process. Our brand unveiling at the Swiss Education Days was a resounding success."

"Process’ dedicated and professional work over the last few years has been instrumental in enabling Edelweiss to tighten up its market position and expand its overall market presence. I am extremely appreciative of the team’s proactive efforts and our collaboration as partners, and I look forward to working together on our next successful venture."