Process Brand Evolution

"The clarity and simplicity of the new visual identity make it stand out, and playful elements, such as Klas Herbert’s illustrations, highlight the company’s “hand-made” values. The corporate design is an extremely apposite expression of Marché Mövenpick’s brand strategy."

"Process has helped us to understand that what we need is not an independent brand, but a wider, overarching solution; a bracket that links individual business segments together around a common theme, rather than robbing them of their competencies. A fresh, third-party perspective was really important in enabling us to arrive at this conclusion."

"The Process team understood our specific sector and the complex challenges we face. They delivered ideas and solutions that helped us create the new brand together. We especially valued the frank conversations we were able to have with Process. Our brand unveiling at the Swiss Education Days was a resounding success."