"The huge amount of hours spent only on changing the prices, with everything from checking the prices, printing the paper labels and putting everything up in the right place was a big issue for us, and we realized that the employees could spend their time better serving our customers and doing other in-store tasks. We also wanted to minimize the price errors and be able to synchronize prices according to online offers or competitors’ campaigns."
“Of course, L’Entrepôt du Bricolage couldn’t have predicted that the pandemic and the sudden boom in online orders due to lockdown restrictions would allow them to make the most of electronic labels. We soon realized that, to ensure exceptional customer relations, we would need to offer our in-store teams in exchange the best working conditions possible by eliminating repetitive and time-consuming tasks from their daily workload. This principle of Symmetry of Attention has constantly guided our actions, and was fully reflected through the roll-out of the electronic label project across our entire network."