"Preferred Patron is an all encompassing loyalty software tool for my business that has allowed me to save time! I love the automatic features like the New Member Reward or the Birthday Reward and Raffle Promotion, only to name a few. It has replaced other marketing services that I was using and is allowing me to save money. I would definitely recommend the Preferred Patron Loyalty Program Software to everyone looking for a rewards program for there business. Before using Preferred Patron the Ritas Italian Ice Franchise had been using a manual punch card reward system. That reward software program had many flaws. Fraud and the lack of a tracking mechanism made it impossible to compute or estimate ROI. These issues don't exist since we switched over to the new rewards system with Preferred Patron and our customers are very happy that they do not need to fumble through their wallet or pocketbooks looking for there cool card. Everything was made simple by the excellent help that I received from the Preferred Market Solutions support team."