Postalytics is the leading direct mail automation tool. Marketers are able to send batch or triggered direct mail campaigns with a few clicks of their mouse, while connecting to their CRM and tracking delivery and response. They are a team of marketers and technologists who know how effective targeted, personalized and tracked direct mail marketing can be. They also know that traditional direct mail production processes are slow, expensive and disconnected from digital channels.
“We’ve definitely become more efficient. Step one was knowing the database was correct, making sure we’re getting this direct mail out to people. Step two for us will be that full analytical dive, to see what people are doing with that information.”
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