Lob provides the building blocks for developers to automate the offline world. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. They provide insight into deliverability with piece-by-piece tracing and utilize their proprietary Print Delivery Network to streamline production across fully redundant nodes all over the country.
“Often, as marketers, we think of direct mail as an ancient channel, but it works surprisingly well! I was shocked to see that it drove so many conversions. Considering we haven't done much, it’s a huge contribution as it's already a fifth of all paid activations.”
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