“We want to give customers as similar an experience online as we can give them in our physical location. I think that really comes down to the eCommerce side of things…it’s becoming more and more important to our business and being able to do that all within one platform is …
“The ordering events capability has allowed us to keep our staff focused on in-store customers—especially during busy holiday periods—instead of being tied up taking those large orders over the phone.”
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