
Advantage is a sponsorship and brand experience agency with offices in greater New York City and Los Angeles. An award-winning agency within Interpublic Group (IPG), Advantage has four unique areas of expertise which all Make Brands Happen in their own unique ways. They leverage insights to craft partnership strategies and activation plans around consumer passions, backed by world-class sponsorship negotiators and a proprietary measurement toolkit.
Track Marketing is an award winning integrated marketing agency that creates, produces, and promotes once in a lifetime brand experiences. Track Marketing blends cultural insights, curated experience design, and flawless production to create consumer cultural movements. Track Marketing’s core capabilities include consumer strategy and platform development, experiential marketing, sponsorship activation, branded content, social programming, and promotional sweepstakes execution.
Watson Creative is a research-based creative studio. Their sights are set on strategy, design, storytelling, and creating an impact. Lifestyle brands to tech, startups to venture capitalists, professional services to professional sports—They dig down to build up.











