"I really like the Reference Lead Finder feature. It allows us to find new clients for the reference program who have recently implemented the Benevity software product(s). It's a simple and effective way of getting new clients into the reference program. At Benevity, we are very heavy Slack users, so when ReferenceEdge released the Slack integration, that was another feature that we turned on right away. We've been really happy with how those notifications go to our client success managers and our salespeople."
"What I value the most from ReferenceEdge is the ability to centralize and track the accounts, the contacts, and the content and then have all that tied together. ReferenceEdge being a native app within Salesforce is a must. Without it being part of Salesforce, the management isn't the same. I think that's huge. Being able to search for references and content by meaningful attributes is so helpful across the organization. Data Collector has been a real win for the advocacy program. It's even used by our operations team to leverage sales input about key wins to share for quarterly earnings or company meetings. Before this, the task was very siloed, and sometimes multiple departments would ask Sales for that same type of information. Now, the question is asked once, and that information is easily shared across all those departments. So, for me, that really was a huge win this first year."

TechValidate is a fast-growing B2B software company located in Emeryville, CA. TechValidate have a unique platform that automates the creation of marketing content based on the voice of real users. TechValidate web-based software platform allows companies to unlock the 90% or more of customers base that does not participate in traditional customer-referencing activities. TechValidate have a wide range of customers, including HP, IBM, GE, Oracle, VMware, and Box. TechValidate is a different kind of company. TechValidate attract hyper-bright left-brain/right-brain thinkers who want to transform an industry. TechValidate culture blends the best of enterprise discipline and consumer-web creativity. TechValidate are always on the lookout for standout team players to join in sales, marketing, and engineering capacities.
Upland RO Innovation is the world’s leading customer reference management platform designed for sales enablement. No other solution simultaneously activates the right content and voice of your customer at the right stage of the buyer’s journey, while providing real-time analytics on new revenue driven by customer advocacy.
Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey.









