Since 2003, Point of Reference has been powering B2B customer advocate programs that fuel business growth and fortify brands. We believe customer advocates tell their stories better than anyone, and using customer advocates increases the odds of winning opportunities. By combining decades of domain expertise with our purpose-built customer reference management technology, native to Salesforce CRM, Point of Reference empowers our clients to inject relevant customer references and related content at critical points in a sales cycle, attribute reference activities to revenue, and orchestrate coordinated reference activities that boost productivity. For more information, visit http://www.point-of-reference.com