"What I value the most from ReferenceEdge is the ability to centralize and track the accounts, the contacts, and the content and then have all that tied together. ReferenceEdge being a native app within Salesforce is a must. Without it being part of Salesforce, the management isn't the same. I think that's huge. Being able to search for references and content by meaningful attributes is so helpful across the organization. Data Collector has been a real win for the advocacy program. It's even used by our operations team to leverage sales input about key wins to share for quarterly earnings or company meetings. Before this, the task was very siloed, and sometimes multiple departments would ask Sales for that same type of information. Now, the question is asked once, and that information is easily shared across all those departments. So, for me, that really was a huge win this first year."