Since 2003, Point of Reference has been powering B2B customer advocate programs that fuel business growth and fortify brands. We believe customer advocates tell their stories better than anyone, and using customer advocates increases the odds of winning opportunities. By combining decades of domain expertise with our purpose-built customer reference management technology, native to Salesforce CRM, Point of Reference empowers our clients to inject relevant customer references and related content at critical points in a sales cycle, attribute reference activities to revenue, and orchestrate coordinated reference activities that boost productivity. For more information, visit http://www.point-of-reference.com
"Our sales team is consistently using ReferenceEdge rather than touching off email chains where they're just asking their colleagues directly for help. Having everything in one spot as a Salesforce native app, is really nice. By working with our team and within ReferenceEdge, we can track usage very closely and honor our customers' requests in terms of how frequently they're contacted and ensure that we are thanking them. We're using the nominations capability, and we love that. That is definitely a huge win for us. It makes nominating customers to be in the reference program a lot easier.
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