"Our collaborative project with PlaytestCloud helped us prove that we could successfully recruit a difficult-to-reach, niche audience at scale. By experimenting with a new, seamless survey flow that combined the screener and survey, we were able to reduce participant friction and avoid the drop-off and wasted recruitment resources that are common with traditional two-step methods. This validated a new approach for us, providing a more accurate view of this audience and strengthening our confidence in the insights from the study."