"Placer broadens retailers’ understanding beyond their proprietary customer data. With trade areas, competitor insights, and customer behaviors outside the store, we have a more complete customer profile and know how to target them to win more business. The results speak for themselves."

"Conversations with developers get serious when you can show objective data around how visitors behave, where they shop, eat and more. After decades with no new development here in Fox Lake, Placer changed the game. We would not have won the development deals we did without its incredible data; it’s …

"Traditional credit metrics like DSCR and LTV only tell part of the story. With Placer data we can track foot traffic in near real-time, giving us a forward-looking view of property performance. This tool is a game-changer for our credit analytics team and our internal bank partners."

"The location and market were great. They had ingress and egress, parking, visibility, no competition, you name it. Why it struggled was a mystery until we looked in Placer, which showed us that it was an easy to fix issue with management. Delivering insights like this position us as a …

"Before Placer, choosing new areas for our franchise expansion never felt detailed enough. Now, Placer helps us maximize reach to our target customers with greater speed to market and confidence."

"I think this software adds a tremendous amount of value to this industry. Working with Placer has been amazing and I think this technology and the value that it brings to the transactional part of our business is not going anywhere."

“This is my most used tool, day in and day out. It’s been integral in building customer personas and in creating targeted and informed ads. If you want the best chance to succeed, then Placer is a must.”

"Placer has become an indispensable tool in our competitive toolkit, particularly in helping us know when to respond to competitor price changes and when to stay the course. With Placer’s daily data at our fingertips, our national market share has grown by 3%, with even greater gains in key regions, …

"Without Placer, we would have relied on anecdotal assumptions that city residents wouldn’t travel to the suburbs. Placer proved otherwise, allowing us to expand in an already thriving market at a 12.5% lower cost and a year faster than if we had opened our new facility in the city.”

"Placer helps decision makers who are risk-averse acquire the data they need to confidently make their decisions. Its concrete, objective, and granular data gives insights that eyeball estimates and surveys simply cannot offer.”

"In today's world, data is the new competitive advantage, and Placer.ai makes it understandable and actionable."

"I tell my customers all the time: there is no better way for a retailer to make high quality, informed decisions at scale than with Placer.ai. There’s no tool, no GIS system that can tell you what Placer does; it’s true trade area gives us true apples to apples comparisons …

"Without Placer, we would not have seriously considered Chantilly as it just seemed to be too close to our existing stores. Placer showing us that the trade areas were more distinct than we initially thought gave us the confidence to proceed, and now we've added $5.5M in new revenue with …

"Until now we guessed where our customers were coming from. With Placer.ai I can see exactly where a center is capturing people and where its visitation gaps are.”

“We use Placer.ai data to showcase the business impact and proactive management of our assets and full-scale redevelopment projects, as well as communicate our unique value proposition to key stakeholders.”