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"With Placer, we were able to explore and validate our hypothesis that markets with high out of stocks saw an abnormally large increase in cross-shopping with pet specialty. The data is even more compelling when you realize that brick-and-mortar pet specialty traffic is trending down across the board except for those markets with high out of stocks. Consumers are leaking because they can’t rely on the retailer to have it stocked."
"Getting a retailer interested in and visiting a smaller market like Montgomery, AL isn’t easy, but with Placer’s True Trade Area and competitive tracking we were able to prove the strength of our center and execute on our initiatives to upgrade The Shoppes at Eastchase."
Unacast is committed to understanding how people move around on the planet by harnessing the power of location data. They are building a future where precise and verified human mobility data helps organizations do well andShow more
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