"Placer is unbelievable. Being able to find the exact demographic we want to target, or learn what their interests are, makes our job so much easier. And we can prove that it works a 75% drop in acquisition costs and record web traffic tells me our Placer insights were spot …

"Without Placer, we would have relied on anecdotal assumptions that city residents wouldn’t travel to the suburbs. Placer proved otherwise, allowing us to expand in an already thriving market at a 12.5% lower cost and a year faster than if we had opened our new facility in the city.”