“We were keen to move to technology that was based on the Unreal game engine for the quality and performance it offers. We found that Pixotope made the perfect bridge between the needs of live broadcasters, like us, and the abilities of ‘Unreal’. Our aim was to use this new technology within a newsroom setting to achieve a more genuine feel, whilst still using engaging visuals. As the election is a serious topic, it was imperative that our coverage adhered to a real-world tone. We wanted to avoid using a green screen studio as we felt this would appear to distance the presenter from reality.”