Fittingbox started an idea born in the mind of two entrepreneurs: Benjamin Hakoun and Ariel Choukroun. In 2006, the company invented the first digital mirror allowing anyone to try on frames online, or on their phone in real time, thanks to Augmented Reality.
"It was our Marketing Director who decided to implement FitMix on our website, to replace an existing solution that had a lower rendering and lower quality. The solution was not mobile responsive. Today, considering that a large part of traffic is on mobiles, it was essential that our virtual try-on technology be compatible on mobiles."
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