PickFu began in 2008 when its co-founders Justin Chen and John Li were working on another business. As serial entrepreneurs, they understood their own strengths and weaknesses. And whenever the two disagreed, they wanted a fast, informed way to break the tie. As software engineers, they built it. While Justin and John focused on their other venture, PickFu sat on the back burner. But like all the best things on the internet, people discovered it. Customers used the polling platform and shared it with their friends. They found new and interesting ways to harness its power. And by listening to real people, the co-founders realized they had built something truly useful for businesses of all shapes and sizes.