“The ultimate goal for us is to continue to boost our number of subscribers and revenue and we now have the tools in place to do so, We love the spirit of learning that surrounds Piano. It’s something that was appealing to us right from the start. Piano’s migration team …

“The Piano platform offers us a configurable way of implementing personalised subscription messaging to our readers without coding required. The ease with which we’re able to test different messaging based on behavioral feedback, geographic location and dozens of other variables provides increased flexibility in our ability to engage our audiences.”