Piano Testimonials

“The Piano platform offers us a configurable way of implementing personalised subscription messaging to our readers without coding required. The ease with which we’re able to test different messaging based on behavioral feedback, geographic location and dozens of other variables provides increased flexibility in our ability to engage our audiences.”

“So we were getting quite good commercial revenues from traditional media models but felt very much like the FT, which concluded years ago now that this is quite a volatile source of income and, if you can, develop subscription revenue, It’s more predictable, it’s more stable, you can have a deeper attachment with your readers. So we were always wanting to move towards a membership model at Sifted as well.”