pharosIQ Review

Overview

MRP is a leading provider of predictive intelligence and analytics tools as well as account-based marketing services that enable businesses to gain new customers, more quickly. The company delivers data-intensive, high-volume analytics and programs for multiple industries.

MRP’s Prelytix is an account-based marketing system that links insight to action to enable you to connect marketing and sales investment to impact on revenue. The vendor tracks and analyzes web search activity and media, and related content, and consumes these insights to help enterprises trigger relevant marketing and sales messages. They ingest several third-party steaming data collections every day. Research reveals that actionable data boosts the effectiveness of display ads by 700% and email marketing by 400%.

Benefits

Benefits of MRP Prelytix

Delivers Insight-Powered ABM

MRP Prelytix helps organizations gain new business by deploying joint marketing and sales actions, utilizing data insights, and optimizing and measuring success based on impact on revenue. The application leverages streaming predictive analytics to provide insight-powered ABM as a standalone program, or via full MAP and CRM integrations.

Collects Continuous Insights

MRP Prelytix is designed to collect constant insights from third-, second-, and first-party data, including rules-based alerts and B2B web data, purchaser persona data gleaned from predictive algorithms, and CRM intel, to power account-based personalization and marketing.

Provides Personalized Support

The product empowers you to target buyers with relevant and resonant strategies and messages. It presents tools for email marketing and programmatic digital advertising, as well as direct sales and mail marketing support that is personalized and based on intelligence.

Helps You to Devise Long-Term Strategies

MRP Prelytix utilizes machine learning to collect insights from marketing and sales engagement, and produces a close-loop platform in which marketing and sales coordination constantly improves. The system helps sales and marketing teams to visualize demand units, and plan and implement long-term strategies for effective sales and marketing engagement.

Uses Artificial Intelligence

The software empowers sales and marketing professionals across verticals to convert prospects into sales, drive revenue, and boost marketing ROI. It enables these executives to improve their marketing processes by leveraging the power of artificial intelligence.  

Smooth Integrations

Finally, MRP Prelytix smoothly integrates with your existing ERP and CRM solutions, and enhances their effectiveness with data insights and artificial intelligence to convert your enterprise’s proprietary, first-party sales information into results and action.

Product Features

Pricing

MRP Prelytix pricing and delivery models are individualized to meet the objectives and needs of each client. Contact MRP directly to get a customized pricing quote for your firm’s requirements.