pharosIQ FAQs

    • Who is pharosIQ best for - their role(s) within what kind of companies.

      MRP Prelytix's target audience is midrange to large enterprise customers that serve multiple geographies, lines of business, or industries. These enterprises require a flexible, mature, and scalable ABM solution that can support global companies and coordinate execution across multiple marketing channels (seven channels today). Global execution demands clever orchestration and coordinated intent data for optimum outcomes.

    • How does pharosIQ benefit them?

      Lead Intelligence
      - Market Insights: Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
      - Account-level Insights: Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
      - Lead Analysis: Prioritizes leads through lead scoring, market insights, account-level insights, etc.

      Attribution Modeling
      - Single-Touch Attribution: Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
      - Multi-Touch Attribution: Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
      - Algorithmic Attribution: Uses machine learning to create an attribution model.
      - Cross-Device Attribution: Tracks customer interactions across mobile and desktop.
      - Offline Attribution: Allows users to track touchpoints through offline channels, such as events.
      - Custom Attribution: Allows the user to create a custom attribution model.

      Platform Basics
      - Website Personalization: Ability to deliver unique content for each account that visits a company's website.
      - Content Creation and Distribution: Allows companies to create and distribute personalized content within an account-based marketing strategy.
      - Retargeting: Ability to retarget the correct buyer personas within targeted accounts from your website.

      Marketing Distribution
      - Segmentation: Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
      - Personalized Messaging: Allows for the customization and hyper-personalization of messaging as it pertains to a target audience.
      - Website Personalization: Provides tools that dynamically serve content, messaging, and calls-to-action.
      - Email Campaigns: Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
      - Digital Advertising: Allows for the deployment of multichannel advertising campaigns targeted to accounts.
      - Direct Mail: Allows for execution of a direct mail strategy to send out materials to targeted accounts.
      - Segmentation: Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
      - Predictive Scoring: Automatically scores prospects based on behavior and engagement levels.
      - Account Identification: Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales

      Platform Reporting
      - Measurement: Ability to monitor page views and conversions per account as they engage with a personalized website and content.
      - Dashboards: Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing.
      - Campaign Measurement: Provides the ability to measure how advertising campaigns performed by showing ad engagement metrics.
      -Attribution: Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.

      Campaign Planning
      - Strategy Mapping: Provides tools to visualize the entire marketing and sales process.
      - Prioritized Accounts: Helps determine which accounts have the highest/lowest opportunity to convert.
      - Trending Accounts: Helps determine the direction of each individual account and how to engage through specific content.
      - Sales Activation: Provides sales reps with a complete account journey to uncover the right time to engage and aligns with marketing campaigns and buyer interest.
      - Omni-Channel Tracking: Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
      - Revenue Planning: Helps allocate marketing budget based predicted amount of incoming revenue.
      - Media Attribution: Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
      - Opportunity Timeline: Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
      - Data Visualizations: Displays attribution data through easy-to-interpret charts and graphs.

      Platform Additional Functionality
      - Multivariate Testing: Ability to test and optimize ad creative and content.
      - Integrations: Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.

    • How technical do users need to be to use pharosIQ's software?

      MRP Prelytix uses AI-enhanced data to provide the ability to create customized, unique, and purpose-built segments based on firmographic, demographic, and engagement data. Companies can activate dynamic display advertising using the most appropriately timed message with the flexibility to change the message based on real-time insights. Integrated custom engagement data includes hardened connections directly into SFDC, Siebel, Eloqua, REST API, Marketo, HubSpot, and Pardot, with unlimited data onboarding through MRP Prelytix Data Mover.

    • What makes pharosIQ a leader in this space?

      MRP Prelytix is the only enterprise-class predictive ABM platform. Our technology and services
      empower client sales and marketing teams to simplify the complexity of their environment using realtime predictive analytics and intelligence to direct, coordinate, and execute across seven channels.
      Using MRP’s global ABM managed service capacity or their infrastructure, our approach is purpose-built
      to drive measurable and higher response rates, pipeline conversion, and pipeline value.
      Founded seven years before the next oldest ABM platform, we’re part of a publicly traded company and
      have 700 employees managing more than a thousand account-based programs across more than 100
      countries, in 10 languages, from 11 offices spread across four continents.
      Today, MRP closes the loop on integrated ABM strategies so clients can identify and replicate high
      performing tactics and eliminate the low.

    • Who are pharosIQ's biggest competitors (3-5 companies)?

      Demandbase, TechTarget, Engagio, Terminus, 6sense

    • How/why is pharosIQ better than those competitors (or most others in their market)? What about pharosIQ is unique, stronger, easier, etc.?

      Our core technology is scaled, mature, and awarded as among the fastest and most scalable solutions available at any price. Benchmarked as several hundred times faster than Hadoop, Kdb+ is adopted by leaders across the world’s most demanding data analytic environments.

    • Which popular or common software does pharosIQ integrate with?

      Through hundreds of conversations and deployments, we learned that enterprise-class organizations have varied needs when it comes to utilizing existing technical infrastructure, sourcing new or even deploying some functionality on a managed service basis. MRP Prelytix is designed around such a use case, providing clients the flexibility to deploy programs at any point in this continuum, or a hybrid combination.

    • Software pricing can often be complex. If it's pretty straightforward, list tiers, pricing (per year, seat, etc) and limits for pharosIQ. If it's not simple, use broad estimates or ranges for typical setups.

      MRP Prelytix pricing and delivery models are individualized to meet the objectives and needs of each client. Contact MRP directly to get a customized pricing quote for your firm’s requirements.

    • Does pharosIQ offer a trial or free download available?

      No

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