Persado Testimonials

"We care about getting our message and story out there to potential new donors. By design, this requires us to test outside-the-box while still staying true to our core vision. Persado helped kickstart a new era of testing at charity: water, helping us discover in a very data-driven way what aspects of our vision inspire donors the most, and how we can use the right emotions, language and imagery to connect more strongly with different audiences."

"Our team is empowered to use these learnings to create predictive content and more impactful campaigns, thus avoiding guesswork. We have seen a significant increase in lead volume at a much lower cost per lead following our engagement with Persado."