"We care about getting our message and story out there to potential new donors. By design, this requires us to test outside-the-box while still staying true to our core vision. Persado helped kickstart a new era of testing at charity: water, helping us discover in a very data-driven way what …

"Our team is empowered to use these learnings to create predictive content and more impactful campaigns, thus avoiding guesswork. We have seen a significant increase in lead volume at a much lower cost per lead following our engagement with Persado."