Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.
Words matter.
"We care about getting our message and story out there to potential new donors. By design, this requires us to test outside-the-box while still staying true to our core vision. Persado helped kickstart a new era of testing at charity: water, helping us discover in a very data-driven way what aspects of our vision inspire donors the most, and how we can use the right emotions, language and imagery to connect more strongly with different audiences."







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