"There's a balance between trying to maintain centralized management of data while simultaneously achieving democratization. We want to have a world where people can rely on the underlying data inputs, but simultaneously be able to build things on top of them themselves when they need it. We've been using Periscope …

“We recorded transactions in a log file, but it wasn’t really in a way that you could use for data science. My focus has been to create more historical records so we can resurface data that reflects the state of the business at any given time.”