Performics has a legacy of innovation. Founded in 1998, Performics, then Dynamic Trade, launched its CPA/CPL-based Affiliate Network that focused on Web traffic monetization via direct response vehicles. Performics continued to expand their offerings, paid search (SEM) practice in 2001 and their search engine optimization (SEO) practice in 2003. In 2004, Performics was acquired by DoubleClick, which became part of Google in 2008. Google sold Performics to Publicis Groupe in late 2008. For more than 15 years, Performics has redefined performance marketing by using data, technology and media in novel ways. An award-winning global player in search, social, display and affiliate channels, Performics hire smart people in the disciplines that move business forward.