“We’re putting machine-learning at the heart of our agency operating system, and Pencil’s creative AI platform has helped us accelerate our new model. Our team now spends more time on high-value strategy, and less on repetitive execution.”

“When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in Excel spreadsheets. We've all since moved on to better, more strategic, and more interesting(!) work, and bidding is a solved problem, fully automated with machine learning. I have …