“When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in Excel spreadsheets. We've all since moved on to better, more strategic, and more interesting(!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects.”
"MGC is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.”