"MGC is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.”
“When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in Excel spreadsheets. We've all since moved on to better, more strategic, and more interesting(!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects.”