Pencil believe that AI will be as fundamental to creativity in the future as the pencil was in the past. They've built the world's most powerful Creative AI platform to help you generate better, faster and more affordable ads. They’re an early stage startup team from Google, Facebook, Uber and award-winning creative shop Iris Worldwide. Their backers include Sequoia Capital's early-stage Surge program, Wavemaker Partners, SGInnovate, Entrepreneur First & the Xoogler Angels.
“When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in Excel spreadsheets. We've all since moved on to better, more strategic, and more interesting(!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects.”
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