The Pedowitz Group (TPG) is a Revenue Marketing consulting firm headquartered near Atlanta, Ga. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.
"Realizing we have a longer sales cycle has made forecasting even more important for us. It also shows Marketing exactly what we need to do, and when, to affect our results. It has also prevented us from reacting unnecessarily to fix a problem that wasn’t a problem. That saved our company from wasting both marketing time and money that we instead kept deployed on the right priorities. Our persona-based marketing and our focus on the stage of the sales cycle let us create the right content for the right recipient at the right time."
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