Pearlfisher is an independent creative business made of the definitive partnership of Futures, Strategy and Design. They build the most desirable brands - Challengers & Icons - brands that are paving the way now and those that will be loved forever. Based in London, New York, San Francisco and Copenhagen, they share a single philosophy and unique expertise that enables them to most effectively bring their collective talent and experience to every brand. They form partnerships with their clients all around the world through three areas of focus - Futures, Strategy and Design - working separately and together to harness change, express meaning and make impact.