Pathmonk is a hybrid company rooted in remote-first company culture. Employees can choose to work from one of their 2 global offices, fully remotely, or a mix of the two. Pathmonk was initially created to facilitate communication with potential clients on a web. As with all new adventures, the first months were full of excitement and new learnings. However, it also demanded hard work as they navigated the efforts of piecing together every aspect, from product development to marketing to sales strategies.
“We looked at our user journeys on the website and it became very clear that there was two key ways that prospects signed up for a demo – one via chat and one through a form.”
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