“We now have a clear picture of our processes from prospect, leads, to sales. We now know who is responsible for what part of the process and we can now make a decision on which platforms to keep and which to eliminate. This enables us to save money by combining content, leads and newsletter in one platform.Decisions we made: starting with Mailchimp, saying good-bye to Intercom, creating a landing page campaign, starting to collect email addresses and flagging them, writing one blog per week, optimising LinkedIn usage, investigating opportunities with automating LinkedIn, Buffer and Mailchimp.”